Dorset Union Store Content Creation
Dorset Union Store | Retail | Content Creator | Summer 2024
The Challenge:
Dorset Union Store wanted social media content that reflected the business's warmth and personality while strengthening connections with its younger audience. The content needed to showcase products, highlight seasonal offerings, and capture the everyday experiences that make the store a destination for both residents and visitors.
Skills In Action:
Content Creation
Social Media Strategy
Videography
Copywriting
Community Engagement
Visual Storytelling
Brand Communications
My Role & Contrubutions:
I planned to launch their TikTok account and created social media content that aligned with the store's brand identity and community-focused mission. My responsibilities included content planning, videography, copywriting, and developing posts that balanced product promotion with authentic storytelling.
Strategic Decisions:
Outcome & Deliverables:
Rather than focusing solely on products, the content strategy emphasized storytelling and community. Seasonal moments, local partnerships, and behind-the-scenes content helped communicate the store's character while creating a consistent visual identity across social media. This approach encouraged engagement by making the audience feel connected to the people and experiences behind the brand.
The finished content provided Dorset Union Store with engaging social media assets that reflected its welcoming identity and strengthened its online presence. This project demonstrated how strategic storytelling can build community, reinforce brand identity, and create meaningful audience engagement.
*Check out the content by clicking on the pictures!
