CAFE Food Rescue Newsletter
CAFE Food Rescue | Nonprofit | Marketing Consultant | Spring 2025
CAFE Food Rescue needed a quarterly newsletter that effectively communicated its impact while strengthening relationships with donors, volunteers, and community partners. The newsletter needed to balance storytelling with organizational updates, making complex information accessible while encouraging continued community engagement.
The Challenge:
Content Strategy
Copywriting
Editorial Planning
Storytelling
Nonprofit Communications
Content Organization
Brand Consistency
Skills in Action:
As the Social Media & Marketing Consultant, I developed the newsletter's content strategy, organized information into a clear and engaging structure, wrote and edited copy, and ensured the final piece aligned with CAFE Food Rescue's mission and brand voice. I collaborated with the organization to highlight key initiatives, community impact, and opportunities for community involvement.
My Role & Contrubutions:
The newsletter was intentionally structured to guide readers through CAFE Food Rescue's story in a meaningful and engaging way. Impact statistics were paired with human-centered storytelling to demonstrate the organization's mission while maintaining an approachable tone. Clear content hierarchy, concise messaging, and consistent branding improved readability and encouraged readers to stay connected with the organization's work.
Strategic Decisions:
The Deleverables:
